Social media is one of the most essential marketing tools in this cut-throat web world. Social media has the lowest cost of entry and it is one of the most effective marketing platforms. Research suggests that only 24% of small firms have fully integrated social media into their operations. This means that there is still a lot to be done when it comes to using this platform. Social media can be used for anything these days, even growing a business! Here are some special social media tactics that are useful when growing your business.
• Define your target market
This may seem obvious to business people, however, it is common to see too many businesses launch into social media without clearly defining their target market. Unfortunately, this rarely yields results and in some cases, the social media platforms may end up dormant. It is essential for a company to clearly define the target market before they set out to sign up on these platforms.
Having this strategy in mind will help your business grow as you will have clearly targeted the right audience.
• Set the goals you want to achieve via social media
Social media marketing just like any other form of marketing requires a defined strategy that includes having goals that will help you measure your success. Having a plan that incorporates the frequency of content and the intended company voice will better position you for success. If you are looking to succeed in these platforms, it is vital to focus on building long term relationships rather than just selling your products/services.
When setting these goals, remember to involve all levels of the organization so as to be at par.
• Be consistent
The trick with social media platforms is that they require consistency. You need to check your accounts consistently and promptly respond to any queries raised. While creating content, remember to create interesting concepts that will appeal to your audience. Boring content only drives away prospective customers. Remember that a picture is worth a thousand words and so it is Important to share funny photos and useful links that will leave your audience yearning for more.
• Track your success
Business owners can track their social media marketing success by using available tools online like Google Analytics and bit.ly. These tools help in the evaluation process and they will track the number of people who click on your links.
For business owners to get high returns on their social media campaigns, they should consistently provide high quality content and continuously engage with their target audience.
Roman Temkin is a mobile entrepreneur and a social media guru.