Rapport with clients is pivotal to success in the real estate industry. Customers are leaving the sale or purchase of houses in your hands, and they are inviting you into their homes. The home is at the center of the living experience, so recognize the great amount of power with which they are entrusting you.
1. Notify clients of delays immediately.
When you are acting as the agent of transactions, clients expect you to help the process move along smoothly. Delays in a real estate transaction are serious as they can cause people to need immediate housing. The ultimate goal is to avoid delays entirely, and if a problem arises, let your clients know immediately.
2. Organize your files.
Imagine that a client calls to ask a question, and you cannot find his or her file. Not only does the client lose trust in you, but you are likely to lose business. Maintain accurate and orderly files both online and in paper copy.
3. Establish a social media presence.
Not only does setting up your social media page allow you to advertise to more users in a shorter period of time, but it also provides an additional way that current clients can get in touch with you. If your email is acting funny or your phone line is tied up, they can message you on social media.
4. Respond to emails with alacrity.
Even if you prefer telephone conversations, keep in mind that many people in today’s home-buying market do not. They grew up with email and, as thus, will probably email you. Keep a close eye on your emails, and respond to them as soon as possible.
5. Provide honest answers.
While clients certainly do not want to feel as though you are judging them, they also want honest and accurate answers. If prospective sellers need to do major repairs to make their home marketable, tell them.
6. Evaluate stagnant plans.
If a listing has been sitting on the market for a while, do not wait for the current owners to ask what is wrong. Instead, take the time to craft a new plan for success, and present it to them in a timely fashion. Doing so shows them that you are taking initiative to sell their house.
Following these tips allows you to maintain better customer relations while working toward a more successful real estate business.
Roman Temkin is a real estate developer from NYC.